NAME, IMAGE AND LIKENESS

PLEASE CONTACT AMY STRICKLAND OR MOLLY MCCARTHY IN THE OFFICE OF ATHLETIC COMPLIANCE WITH ANY NIL QUESTIONS

 

CCSU NIL PROCEDURES

  • Fanword (Link coming)

NCAA POLICY RESOURCES

 

Connecticut Bill HB 6402 https://legiscan.com/CT/text/HB06402/2021 Section 14 beginning on page 9-13

INTRODUCTION

Effective July 1, 2021, NCAA student-athletes may begin to receive compensation from third parties (but NOT from the institution) for use of their Name, Image and Likeness (NIL) in endorsements or business activities.

DEFINITIONS

Student-Athlete Name, Image and Likeness (NIL):  A name, image and likeness activity is any activity in which a prospective student-athlete or student-athlete’s name, image (e.g., a picture or video), likeness (e.g., a cartoon avatar or sculpture) or personal appearance is used for promotional purposes by a noninstitutional entity, including the individual prospective student-athlete or student-athlete, a commercial entity or a noninstitutional nonprofit or charitable entity.  Such use may be compensated (e.g., cash, product, or other benefit) or uncompensated.

Examples of how intercollegiate student-athletes could use their NIL (not an exhaustive list):

    1. Promote their own business
    2. Promote or endorse a corporate entity (e.g., brand ambassador, social media influencer)
    3. Establish their own camp/clinic
    4. Make an appearance at any location and receive compensation
    5. Sign autographs and receive compensation

INTERCOLLEGIATE STUDENT-ATHLETE GENERAL GUIDELINES*

A student-athlete may earn compensation for the use of their NIL provided:

  1. The compensation is not provided for work not performed (no quid pro quo);
  2. The compensation is not provided in exchange of athletics performance.
    1. Example – if you score ten touchdowns, you will be paid X
  4. The compensation (or prospective compensation) is not provided as an inducement to  attend the institution (“recruiting”);
  5. The compensation is not provided by the institution, its intercollegiate athletics program, or an officer, director, employee of the institution; and
  6. The NIL endorsement or employment activity complies with the state laws of Connecticut BILL HB 6402.
  7. The NIL endorsement or employment activity does not interfere with official team activities.
  8. Currently, until further notice, an athlete may only indicate that they attend Central Connecticut State University and indicate they team on which they participate but may not use logos or marks.
  9. The student-athlete’s institution, athletic department or conference may utilize the student-athlete’s NIL for promotional, advertising and marketing purposes without additional compensation.  
  10. Currently, athletes may not utilize institutional facilities for NIL activities (ex, camps & clinics)
  11. Student-athletes will not be permitted to enter into NIL agreements with gambling/sports wagering vendors or any vendors associated with athletic performance enhancing drugs or alcohol.    

Disclosure:  A student-athlete must disclose any NIL Activity to the institution that results in compensation within ten days of either the receipt of the compensation or the execution of an agreement for future compensation, whichever occurs first. This is not an approval process but a component institutional policy; access to the disclosed information will be limited to individuals with compliance related responsibilities. Absent disclosure, the institution is unable to assist a student-athlete with eligibility implications that may result from violation of current or future NCAA rules, state, or federal law.

Please email the compliance office at stricklanda@ccsu.edu for further information.